BetterPoints West Yorkshire is here, and you’re invited!

Move more. Travel better. Earn rewards. 

BetterPoints* West Yorkshire is a new programme that rewards people for making healthier, greener travel choices. Whether it’s walking to work, taking the bus, cycling to the shops, or simply getting more active in your day, you can earn rewards and win prizes. 

From January 2026, everyone who lives, works, or studies in Bradford, Calderdale, Kirklees, Leeds or Wakefield can take part.  

What is BetterPoints?

BetterPoints is a behaviour change app that turns sustainable actions into real-world rewards. 

It’s been developed over 15 years and combines more than 40 evidence-based techniques to motivate, reward and measure positive behaviour. 

Using the free app, you can: 

1. Earn BetterPoints for walking, wheeling, cycling, running, using public transport and attending local events. 

2. Collect BetterTickets to enter regular prize draws. 

3. Redeem rewards* with local and national businesses or donate your points to charity. 

4. Measure your impact and see how your actions help reduce carbon and improve wellbeing. 

💰 1,000 BetterPoints = £1 

🚶 1 BetterPoint per minute of active travel (up to 30 minutes a day) 

🚌 15 points per bus or train journey– maximum of 2 per day 

🎁 Regular draws to win BetterPoints and BIG prizes. 

Why it matters 

Every car-free journey makes our region healthier, happier, safer, more connected and more sustainable. 

BetterPoints data is aggregated and anonymised, helping local authorities like ours make informed decisions about transport, infrastructure and health without ever sharing personal information. 

When Sheffield ran its first-year programme: 

• 15,000 residents joined 

• 4.6 million sustainable trips were recorded 

• 2,000 drivers used their cars on fewer days per week 

• Over 1 kiloton of CO₂ was saved 

  
  

About BetterPoints West Yorkshire 

This 15-month pilot, funded by the West Yorkshire Combined Authority (WYCA), aims to: 

• Engage the adult population across the region 

• Increase journeys made on foot, by bike and using public transport 

• Support local businesses and charities through reward partnerships 

• Provide data insights to inform regional transport and health strategies 

How we would like you to get involved 

• Download the app from Google Play or the App Store 

• Register with your personal email address (Council employees use the code caldcc for a more targeted experience) 

• Celebrate success by sharing your stories and encouraging others to take part. 

  
  

Let’s lead the way in making West Yorkshire a place where every active journey counts. 

*This article is provided for information purposes only. BetterPoints is not endorsed by Calderdale Council. Any rewards, offers, or benefits described are provided entirely at the discretion of BetterPoints, participating staff, and partner organisations. Calderdale Council accepts no responsibility or liability for any loss, damage, injury, or inconvenience arising from participation in the scheme.